Stakeholder Mapping

Teave

Advocacy is all about creating change—but you can’t do it alone! To make an impact, you need to know who can support your cause, who has the power to influence decisions, and how you can engage them. This activity will help you map out key stakeholders and understand their role in your advocacy efforts.
Here’s how it works…
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1.	Define your focus – What is the key issue you want to advocate for? Be clear about the change you’re working towards.
2.	Explore existing connections – Take your Youth Work System Map and identify relevant stakeholders already involved.
3.	Expand your network – Think beyond the map! Who else could be important? Add them to your list.
4.	Map their influence – Draw a Stakeholder Influence/Impact Matrix (check the example below for reference).
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Original version differs, developed by developed by Aubrey L. Mendelow, 1981. Adapted matrix source: Youth Advocacy Toolkit, UK Unicef 
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5.	Position your stakeholders and decide where each stakeholder belongs in the matrix.
💡 Pay special attention to two key groups:
	•	Easy to influence & high impact – These are your strongest allies for real change!
	•	Easy to influence & low impact – They might not have much power, but they can help spread your message.
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👉 Don’t overlook the others! Stakeholders in different quadrants still matter and may need to be approached in different ways.
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Resources

Example of results after mapping stakeholders

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Stakeholder Mapping Get this badge

This badge shows that the earner understands how to map, analyze and prioritise stakeholders in the field of youth work, who can be allies or target groups for the advocacy campaing. 
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During the Workshop "Stakeholder Mapping", youth worker explored a practical flow on how to use Impact/ Influence Matrix to map and analyze stakeholders from one's own youth work system. 
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The badge shows learning and youth workers' competence development in the "Networking and Advocating" area. Activity content and badge issuing criteria aligned with the  European Training Strategy (ETS) competence model for youth workers to work internationally.

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Task no.1

Evidence verified by: one activity organiser

Share a picture of your stakeholder matrix. 
Identify who are your priority stakeholders for you advocacy actions. 

Skills

#Knowledge of youth policy and youth work in one’s own context

#Being able to identify relevant partners in different environments (especially in an international setting)

Kodanikuosalus

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Time to complete: 1 tund

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